Privacy Policy

1. Introduction

hee777 ("we", "us", "our", "the Platform"), accessible at hee777.cam, is committed to protecting the privacy and personal data of all users ("you", "User", "Player") who interact with the Platform. This Privacy Policy ("Policy") sets out in clear, formal terms how hee777 collects, uses, stores, shares and safeguards your personal information in connection with your registration, account operation and use of our online sports betting, live casino and related services.

This Policy should be read alongside the hee777 Terms & Conditions, which govern the overall use of the Platform. By registering an account or continuing to use hee777, you acknowledge that you have read, understood and accepted the practices described in this Policy. If you do not agree with any aspect of this Policy, you must not use the Platform.

2. Definitions

Throughout this Policy the following terms have the meanings set out below:

3. Data We Collect

3.1 Registration & Identity Data

When you create an account on hee777 we collect:

• Full legal name.
• Date of birth (for age verification).
• Residential address, including city (e.g. Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar) and country.
• Email address and, where provided, mobile phone number.
• Username and encrypted account credentials.

3.2 KYC & Verification Documents

To comply with our anti-money laundering (AML) obligations and to process withdrawals, we may collect copies of:

• Government-issued photo identification (e.g. CNIC, passport or national ID card).
• Proof of address (e.g. utility bill, bank statement dated within three months).
• Proof of payment method (e.g. screenshot or photograph of the payment source used for deposits).

3.3 Financial & Transaction Data

We collect records of all deposits, withdrawals, bonus activations, bets placed and game outcomes associated with your Account. We collect the identifiers of payment methods used (e.g. account reference numbers or wallet IDs for channels such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah or cryptocurrency wallet addresses) but we do not store complete payment card numbers or full banking credentials on our servers. Payment method names are referenced for identification purposes only and do not imply endorsement or affiliation.

3.4 Technical & Usage Data

When you access hee777 we automatically collect certain technical information, including:

• IP address and approximate geolocation derived from IP.
• Device type, operating system and browser version.
• Session timestamps, pages visited, features used and navigation paths.
• Error logs and performance data relevant to platform stability.

3.5 Communications Data

If you contact our support team via live chat or email, we retain records of those communications, including your messages and our responses, for quality assurance, dispute resolution and compliance purposes.

4. How We Collect Data

hee777 collects Personal Data through the following means:

• Directly from you — through account registration forms, KYC submission, deposit or withdrawal requests, support interactions and any other voluntary submissions you make on the Platform.
• Automatically — through cookies, server logs and tracking technologies when you browse or interact with Platform pages and features.
• From third-party service providers — including identity verification agencies, payment processors and fraud detection services, which may provide supplementary data to assist with KYC and security checks.

5. Data Processing & Legal Basis

hee777 processes Personal Data only where a valid legal basis exists. The primary legal bases on which we rely are:

• Contractual Necessity: Processing required to perform our obligations under the Terms & Conditions, including account creation, transaction processing, payout fulfilment and support services.
• Legal Obligation: Processing required to comply with applicable laws and regulations, including KYC/AML obligations, age verification, fraud prevention and record-keeping requirements under applicable gambling and financial regulations.
• Legitimate Interests: Processing for purposes of platform security, fraud prevention, analytics and service improvement, where these interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing for marketing communications and non-essential cookies, where we have obtained your explicit prior consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6. How We Use Your Data

The Personal Data we collect is used for the following purposes:

• Creating and maintaining your Account, including identity and age verification.
• Processing deposits, withdrawals and all transactional activity on your Account.
• Conducting KYC and AML checks as required by applicable compliance obligations.
• Detecting, investigating and preventing fraud, cheating, money laundering and other prohibited conduct.
• Providing customer support and resolving disputes.
• Operating responsible gambling tools, including deposit and loss limit enforcement and self-exclusion management.
• Sending transactional communications (account notifications, security alerts, withdrawal confirmations).
• Sending promotional communications, subject to your marketing preferences and applicable opt-in requirements.
• Improving Platform features, performance and user experience through aggregated analytics.
• Complying with legal obligations and cooperating with regulatory or law enforcement authorities where required.

7. Data Sharing & Disclosure

7.1 Service Providers

hee777 engages third-party Data Processors to support platform operations, including identity verification providers, payment processing partners, cloud hosting services, fraud detection services and customer support tooling. All such providers are contractually required to process data only on our instructions and to maintain appropriate security standards.

7.2 Legal Disclosure

We may disclose Personal Data to governmental, regulatory or law enforcement authorities where we are legally required or compelled to do so by a valid court order, regulatory direction or applicable legal obligation. We will notify affected users where we are legally permitted to do so.

7.3 Business Transfers

In the event of a merger, acquisition, reorganisation or sale of all or a substantial part of hee777's assets, Personal Data held by the Platform may be transferred to the acquiring entity. Affected users will be notified of any such transfer and any material change to this Policy that results from it.

7.4 No Sale of Personal Data

hee777 does not sell, rent or trade your Personal Data to third parties for their own marketing or commercial purposes. Any reference to payment providers such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah on this Platform is contextual only and does not imply any data-sharing arrangement with those entities.

8. Cookies & Tracking Technologies

8.1 What We Use

hee777 uses cookies and similar technologies (including local storage and session tokens) to operate core Platform functionality, maintain your session state, remember your preferences and collect analytical data about Platform usage.

8.2 Types of Cookies

You can manage or delete cookies through your browser settings at any time. Disabling essential cookies may prevent certain Platform features from functioning correctly. hee777 does not use cookies to track your activity across unrelated third-party websites.

9. Data Retention

hee777 retains Personal Data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal, regulatory or compliance obligations. The following general retention principles apply:

• Account Data: Retained for the duration of the active account relationship and for a period after closure as required by AML, KYC and regulatory record-keeping obligations.
• KYC Documents: Retained for the period required by applicable anti-money laundering regulations, typically five years from the end of the business relationship or the date of a relevant transaction.
• Transaction Records: Retained for a minimum of five years from the date of the relevant transaction for compliance purposes.
• Support Communications: Retained for a period sufficient to support dispute resolution and quality assurance, typically up to three years unless a longer period is required by law.
• Technical Logs: Retained for shorter periods in line with operational needs, typically up to 12 months unless required for a specific security investigation.

Where data is no longer required, it is securely deleted or anonymised in accordance with our internal data lifecycle procedures.

10. Data Security

hee777 implements a range of technical and organisational security measures to protect Personal Data against unauthorised access, accidental loss, alteration or destruction. These measures include:

• TLS/SSL encryption for all data transmitted between your device and Platform servers.
• Encrypted storage of sensitive account credentials and identity data.
• Role-based access controls limiting internal staff access to Personal Data on a need-to-know basis.
• Regular security monitoring and vulnerability assessment procedures.
• Incident response procedures to contain and address data security events promptly.

11. User Rights

Subject to applicable law and any overriding legal retention obligations, you have the following rights in relation to your Personal Data held by hee777:

• Right of Access: You may request a copy of the Personal Data we hold about you and information about how it is being processed.
• Right to Rectification: You may request correction of inaccurate or incomplete Personal Data. Requests to change identity data are subject to re-verification.
• Right to Erasure: You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations (including KYC/AML record-keeping requirements which may override erasure requests).
• Right to Restriction: You may request that we restrict processing of your data in certain circumstances, such as while a rectification request is being assessed.
• Right to Data Portability: Where processing is based on your consent or on contract performance, you may request that we provide your Personal Data in a structured, commonly used and machine-readable format.
• Right to Object: You may object to processing based on legitimate interests, including for direct marketing purposes. Where you object to marketing, we will cease processing for that purpose immediately.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, please contact the hee777 support team using the email address set out in Section 16 of this Policy. We will respond to verified requests within a reasonable period and will ask for sufficient information to confirm your identity before processing the request.

12. Children & Minors

hee777 is strictly an adults-only platform. We do not knowingly collect Personal Data from individuals under the age of 18, or under the higher minimum age required by the applicable operator or license jurisdiction. Age verification is an integral part of the registration and KYC process.

If we become aware that Personal Data has been submitted by or on behalf of a minor, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on hee777, please contact us immediately using the details in Section 16.

13. International Data Transfers

hee777's platform infrastructure and certain third-party service providers may be located outside Pakistan. Personal Data may therefore be transferred to and processed in jurisdictions other than your country of residence. Where such transfers occur, hee777 takes steps to ensure that appropriate safeguards are in place to protect your data in accordance with the standards described in this Policy, including contractual arrangements with receiving parties.

By using hee777 you acknowledge that your Personal Data may be transferred internationally as described above.

14. Pakistan Context

hee777 operates as an English-language online platform serving Pakistani users, including players in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. We acknowledge that Pakistan does not currently have a comprehensive standalone data protection statute equivalent to those in certain other jurisdictions. Nevertheless, hee777 applies the data protection principles described in this Policy as a matter of internal commitment to responsible data management.

hee777 does not share Personal Data with the Government of Pakistan, PTA, State Bank of Pakistan, or any Pakistani financial institution except where compelled to do so by a valid legal order. Payment method references on this Platform (Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah) are contextual references only and do not imply any data-sharing arrangement with those entities.

15. Amendments to This Policy

hee777 reserves the right to amend this Privacy Policy at any time. When material changes are made, registered users will be notified via account notification or email prior to the changes taking effect. Continued use of the Platform following notification constitutes acceptance of the revised Policy. The most current version of this Policy is always accessible at hee777.cam/privacy-policy.

We encourage you to review this Policy periodically so that you remain informed about how your data is being handled.

16. Contact Us

If you have questions, concerns or requests relating to this Privacy Policy or the handling of your Personal Data, please contact the hee777 data team. All privacy enquiries are handled in English; Urdu assistance is available on request.